Why Invest in the Fitness Industry?
The fitness industry is a “fit” industry:
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Amount spent on health and wellness throughout the Middle East in 2008: U$ 74 billion
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Amount expected to double within the next 2 years
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Double-digit growth at number of people going to a gym
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Percentage of population in the Middle East who workout: 7%
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Percentage of population in the developed world who works out: 30%
Rania Boucher, Middle East Health and Fitness (Mefit)
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