He knew what lifters liked and saw an opportunity to improve the burgeoning bodybuilding community in what was known as Muscle Beach, just south of the Santa Monica Pier.
Gold purchased an abandoned lot on Pacific Avenue and erected a simple cinder-block building which he stocked with weight lifting equipment he built himself. Gold’s creations were superior to anything on the market and were precursors to the equipment now standard in any good weight room. The first Gold’s Gym was born and bodybuilders began to flock to it.
An evolution of offerings continued with the rise of the cardio age. Gold’s Gym began offering community-based fitness classes from yoga to Zumba to Pilates. The new face of fitness was not a massive muscle man but average men and women wanting to increase strength to be a better parent, overcome diabetes, or finish a first triathlon.
“I am passionate about fighting obesity, particularly childhood obesity. So growing additional gyms in my market is important for me in order to bring fitness and a healthy lifestyle to as many people as possible. Gold’s Gym has supported my expansion efforts with a variety of powerful resources, including real estate analysis, demographic reports, design and construction guidance, and a list of qualified vendors that have been screened and offer competitive prices.”
6-Unit Franchisee in Houston, TX
Throughout its history, Gold’s Gym has provided an energetic and supportive environment full of all kinds of people who are committed to achieving their goals. Today, our mission remains the same: